Social Media Management
Sadr Co.
Aug 06, 2023
Riyadh Branch
Riyadh
The official social media accounts of SADR Logistics Services were managed to strengthen the company’s digital presence and support its marketing strategy in the transportation and logistics sector.
Project Objectives
Strengthen the company’s digital identity
Increase brand awareness
Highlight logistics services and solutions
Support marketing and sales efforts
Enhance communication with clients and partners
Scope of Work
The project included full social media management across platforms, including:
Building a recurring content strategy
Designing visual assets
Writing captions and copy
Publishing content according to a consistent plan
Managing comments and direct messages
Performance analysis and reporting
Content Strategy
A content plan was developed with a focus on:
Showcasing logistics services
Highlighting projects and achievements
Strengthening the company’s image as a trusted partner
Publishing informative content about operational solutions
Covering updates and announcements
All content was produced in a professional, corporate style aligned with the company’s brand.
Community Management
Audience engagement was monitored continuously, including:
Responding to inquiries
Handling messages
Following up on contact requests
Directing customers to the appropriate channels
This improved customer experience and strengthened trust.
Performance Measurement & Analysis
Key performance indicators were tracked regularly, including:
Reach
Engagement rates
Follower growth
Promotional campaign performance
Insights were used to refine the strategy and achieve more effective results.
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