Writers & Readers Festival
Ministry of Culture
Jan 25, 2023
Riyadh Branch
Abha
An integrated package of interactive digital solutions developed for the Ministry of Culture as part of the festival activities. The system included writers’ stories and works modules, surveys, competitions, and festival evaluation tools, along with a comprehensive interactive platform designed to enhance the visitor experience and support the organizing team.
Ministry of Culture – Interactive Digital Solutions Ecosystem for the Festival
We delivered a fully integrated suite of digital solutions for the Ministry of Culture as part of the festival activities. Aptioun led the design, implementation, and operation of interactive systems that enhanced the visitor experience and supported the organizing team in managing content, activities, and audience satisfaction measurement.
The ecosystem focused on presenting rich cultural content centered around writers and intellectual figures through dedicated profile pages showcasing their stories and key works in a modern interactive format. It also included digital tools that enabled visitors to participate, engage, share feedback, and contribute to improving the overall festival experience.
Scope of Work:
An interactive system presenting writers’ stories and works through structured, easy-to-browse content within the festival.
- A survey system to collect visitor feedback and convert it into measurable performance indicators.
- A competition management system to handle participation, engagement, and structured result announcements.
- A comprehensive festival evaluation system to measure visitor satisfaction across experience, services, and activities.
- A unified interactive festival platform connecting activities and touchpoints to streamline the visitor journey.
Delivered Value
- Increased audience engagement through accessible and intuitive participation tools.
- Enabled the organizing team to monitor engagement and results in real time.
- Delivered a rich digital experience that highlighted cultural content and strengthened visitor connection with the event.
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