Scope of Work

The project covered full social media management across planning, execution, monitoring, and reporting, including:

• Developing a monthly content strategy
• Designing and publishing visual creatives
• Writing marketing copy
• Managing community engagement
• Handling messages and inquiries
• Periodic performance analysis

Content Strategy

A content plan was developed to support:

• Strengthening brand image
• Promoting offers and products
• Increasing product awareness
• Driving engagement and participation

Content types included:

• Promotional campaigns
• Product-focused posts
• Seasonal offer coverage
• Interactive content tailored to the target audience

Community Management

Comments and direct messages were monitored daily, with fast and professional responses to customer inquiries. This contributed to:

• Improving customer experience
• Increasing trust
• Strengthening the relationship between the brand and its audience

Analytics & Performance Measurement

Key performance indicators were continuously tracked, including:

• Engagement rates
• Follower growth
• Reach and views
• Ad campaign performance

Based on insights, the strategy was refined regularly to maximize results.